This free course, Social marketing, examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems.

 Learning outcomes:

• Describe and explain the meaning and nature of social marketing.
• Analyse social marketing problems and suggest ways of solving these.
• Recognise the range of stakeholders involved in social marketing programmes and their role as target markets.
• Assess the role of branding, social advertising and other communications in achieving behavioural change.