Digital Skills: Social Media
Learn how to effectively use social media for business
Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.
You’ll also explore examples of different social media channels, tips for using them and how to measure success and improve your campaigns.
What topics will you cover?
Week 1
- What is social media?
- Target groups
- Social media channels
- Managing your social media presence
- Social media management tools
Week 2
- Social media top tips
- The importance of performance measurement
- Social media listening
Course provider
