Digital Skills: Digital Marketing
Learn to use digital marketing to grow your career or business
Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.
What topics will you cover?
Week 1 - How to use digital marketing
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Introduction to digital marketing
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Display and pay-per-click advertising
Week 2 - Digital marketing techniques
- Search engine optimisation
- Email marketing
- How to integrate these techniques
Course provider
