The impact of social media on business, society, entertainment and politics is undeniable.

Organisations of all sizes and industries have brought social media to the heart of their marketing, communication and customer support.

The challenge is knowing how to create effective two-way communication between your organisation and your audience.

On this course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.

What topics will you cover?

•     Discover the components that make up a social media campaign
•     Identify the strengths and drawbacks of the different social media platforms
•     Create and measure the success of a social media marketing campaign
•     Explore how to identify the target audience through the use of personas
•     Explore the difference between paid and organic social media marketing