The TUC is piloting a new career coach app for young people in work with financial support from the Union Learning Fund (ULF).

The aim of the app is to help young workers identify where they want to go next in their careers, plan how to get there and undertake any learning they need to reach their goal.

The TUC started developing the app in response to feedback from young workers themselves, according to TUC Senior Campaigner Clare Coatman.

Clare said:

A lot of them said to us that if you’re in employment and you want to do well and get ahead, there’s no one to help you.”

Since there is more help than many young workers believe, the feedback indicated the support was not reaching its target audience. So it was to reach those young workers that the TUC began developing the new app.

Clare explained:

In everything we do, we’re always really careful to use the language that resonates with this group and offer them something in a way that’s easy to access, so everything we’re doing is bite-size, it’s available on the go and it’s ready when they are.

It’s still very much in its testing phase but we have 2,000 young workers signed up on an email list to help us during the pilot and beta versions for both Apple and Android users.”

The pilot is scheduled to finish at the end of this financial year, when the evaluation will determine the next steps towards a full-scale rollout. 

This story first appeared in the Spring 2019 edition of The Learning Rep.

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